Social media is getting personal with craft brews!

You Tube is being utilized by craft breweries in amazing ways. Most of them create videos for each new beer they introduce and get really personal about the ideas behind them. They tell stories about the beers, what they taste like, where the idea came from, and the process of brewing the beer. This is a great way to utilize YouTube. It is free to upload videos and people really like watching them. This allows people to really learn about a beer before they go out and buy one. Using You Tube is almost like a showcase of the breweries and the beers they offer. It’s really hard for the big three to compete on You Tube in the same way because they don’t create new beers all the time and everyone has most likely tried there beer before.

You Tube is huge these days. It’s almost the Google of videos. Anytime people want to search for something that is watchable they go to You Tube. What craft breweries have started to do is take You Tube to the next level in the beer industry. They do reviews, news, and introduce new beers on You Tube. The reason why this is working and they have not stopped utilizing You Tube is because it’s working. They are able to connect with people in the most personal way possible, through video. People can see what the beers look like, the reaction on people’s faces when they try it, and even watch the process of it brewing. The only thing customers can’t get is the taste and smell, but I bet You Tube will find a way to do that someday. This connection with people cannot be demonstrated anywhere else. It’s truly amazing how craft breweries use social media to connect with people in such personal ways.

The big three have no chance at competing with these craft breweries in You Tube. They do not make new and inventive beers and do not have great stories to tell. I believe that the craft breweries have found a way to really connect with people with the use of You Tube that the big three will never be able to do.  That is one way that social media is changing the beer market in the US.