Social Media for The Craft Brews!

Online marketing is key for craft breweries. They do not have the capitol to compete in other channels with the big three (Budweiser, Coors, and Miller). They have to go a cheaper way than buy TV spots. There answer is online marketing. They have been leading the way in creating online presence in the beer community. They utilize all the social media sites and much more. This has helped them gain some market share from the big three over the years and increased sales in the craft beers.

Facebook and Twitter

Breweries like DogfishHead and Stone Brewery are leading the craft breweries in social media. They have a presence on every platform from Facebook to YouTube. Not only do they have a presence, but they stay in contact with their followers and update their sites on a daily bases. They talk to their customers and ask them what they want from their company. They take ideas from people and use them in their companies. This is key for relationship building for the craft breweries. They are able to connect personally with customers, unlike the big three.

With the use of Facebook and twitter, Craft breweries are able to build a community that enjoys there beers. This allows them to give promotions and news to their target market. Having a presence on these sites allow companies to give there targeted group special promotions, new and updates, coupons, and other information or incentives that the followers will want to receive. They have already opted into getting this information and let companies know that they want the information by friending or following them.

The craft breweries have a great following and that’s because they update the sites regularly. To market on these social media sites, the one thing companies need to know is that just having a site does not mean you are reaching people. The sites have to be constantly updated and you must respond back to people. That is what craft breweries have done great. Companies like Dogfish Head have even created beers from people’s ideas that they have posted on twitter and Facebook.

The utilization of Facebook and Twitter is key to craft brews success at gaining an online presence. It is very cheap to do and it allows for a more personal connection with people. They can reach a huge market and even get ideas from the customers. This is what has separated Craft Brews from the big three in social media.